Julia Roberts, Gwyneth Paltrow, and Hilary Swank will quickly be handing over their Instagram pages to black authors, businesswomen, and activists as part of a new social media project.
On Wednesday, for one day just, a host of white women with big online followings, consisting of the Hollywood stars, will utilize their platforms to magnify the work of black women they are partnering with as part of the #ShareTheMicNow effort.
Designed by Bozoma Saint John, the chief marketing officer at media company Endeavour, in addition to authors Luvvie Ajayi Jones and Glennon Doyle, and fashion designer Stacey Bendet, the initiative intends to “magnify” black females’s lives and develop new bonds to promote advocacy.
Other celebs handing over their accounts consist of Kourtney Kardashian, Ashley Graham, Brandi Carlile, and Chelsea Handler.
In a statement to The Hollywood Press reporter, the organisers stated their 4 objectives are: “To form a social networks project that amplifies black women’s lives and stories. To form relationships among black ladies and white women – so that our future activism is born from relationships. To create a network of disruptors who understand and trust each other. To produce action that could make change.”
In all, 46 black women will take control of the accounts of 46 white females, with the aim of reaching 300 countless their combined Instagram followers.
Noteworthy takeovers consist of fashion and charm editor Kahlana Barfield Brown working with Roberts, starlet and transgender activist Angelica Ross partnering with Swank, and the founder of the Mother Glow maternity brand name, Latham Thomas, teaming up with Paltrow.
Human rights activist Opal Tometi will be publishing on Graham’s account, while Saint John will deal with Kardashian.
Others associated with the job include Busy Philipps, Chrissy Metz, Debra Messing, Diane von Furstenberg, Julianne Hough, Mandy Moore, Sarah Paulson, Selma Blair, and Sophia Bush.
The #ShareTheMicNow campaign follows weeks of demonstrations against racial injustice in America following the death of George Floyd at the hands of police in Minneapolis, Minnesota on 25 May.