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Pixel ideal: 2019 was best year yet for Google’s mobile hardware biz, says analyst

Pixel ideal: 2019 was best year yet for Google’s mobile hardware biz, says analyst
The Pixel 4 failed to set the world on fire 2019 was a good year for Google's mobile hardware division, according to figures from analyst house IDC, which reports record Pixel sales of 7.2 million units – up 52 per cent on the previous year. IDC veep Francisco Jeronimo said that this means the Chocolate…

Google Pixel 4

The Pixel 4 failed to set the world on fire

2019 was a good year for Google’s mobile hardware department, according to figures from expert house IDC, which reports record Pixel sales of 7.2 million systems– up 52 percent on the previous year.

IDC veep Francisco Jeronimo said that this suggests the Chocolate Factory went beyond Android stalwart OnePlus in sales figures.

@Google continues to broaden the #Pixel portfolio and sales are growing. In 2019 deliveries grew 52%YoY to reach the highest volume ever, with strong performances in the USA, Western Europe and Japan. It now ships more units than @oneplus however it is still far from reaching Top10 pic.twitter.com/qY66 isF9vN

— Francisco Jeronimo (@fjeronimo) June 9, 2020

Speaking to The Register, Jeronimo associated Google’s strong 2019 to shipments of the Pixel 3A series (that includes the 3A XL) and the previous Pixel 3 flagship, which accounted for 49 percent and 30 percent of Google’s numbers respectively.

It’s unsurprising the majority of 2019 sales came from the well-received and inexpensive Pixel 3a, which introduced in Might, and with a lower beginning rate of $399 The Pixel 3a kept the cam hardware from the previous Pixel 3 flagship, with just a handful of compromises, mainly around storage and processing.

Early estimates of combined Pixel 3a and 3a XL sales show Google flinging 3 million units in the 6 months after release. Sales volumes were referenced by CEO Sundar Pichai throughout the firm’s Q4 earnings call, ( transcript here), while staying oddly quiet about the success of the Pixel 4 series.

Relatively, the Pixel 4 struggled, although Jeronimo is reticent to describe it as a “flop,” noting the fact that it’s a more recent gadget that was introduced in October, and therefore hasn’t had much time on the market.

That regardless of, the Pixel 4 was dismally gotten by critics, who mainly grumbled about the phone’s woefully stingy 2,800 mAh battery. That’s not terrific thinking about most Android producers are delivering gadgets with 4,000 mAh and even 5,000 mAh cells. It irritated punters, who after getting utilized to multi-day durability, unexpectedly found themselves having to constantly stay near a wall socket or carry a bulky portable battery.

Google is expected to release a spending plan version of the Pixel 4 later on this year– called, predictably, the Pixel 4a and 4a XL.

In keeping with tradition, it’s likely the Chocolate Factory will release the flagship Pixel 5 towards completion of the year. Some of the previous launches occurred in October, although it’s not particular whether Google will wind up holding off the Pixel 5 release date, provided the current disturbance triggered by the COVID-19 pandemic. ®

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