May 20, 2022

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Snapchat: Yeah, Our End of Slavery Filter Asking Users to Smile to Break Chains Was a Bad Concept

Snapchat: Yeah, Our End of Slavery Filter Asking Users to Smile to Break Chains Was a Bad Concept
Snapchat received widespread criticism Friday for its Juneteenth filter that prompted users to celebrate the anniversary of the end of slavery in the U.S. by smiling to break chains. By mid-day, Snap quietly pulled the tone-deaf filter and the company has since issued a public apology. Apparently, this Lens was a beta version that went…

Snapchat received prevalent criticism Friday for its Juneteenth filter that triggered users to celebrate the anniversary of the end of slavery in the U.S. by smiling to break chains.

This SnapChat #Juneteenth filter is … um … intriguing.

The filter went viral Friday morning after digital strategist and former reporter Mark Luckie posted about it on Twitter, calling it “um … interesting”.

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