Hi! Welcome to the Expert Advertising daily for November19 I’m Lauren Johnson, a senior marketing press reporter at Company Expert. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or pointers at LJohnson@businessinsider.com
Today’s news: The companies behind the in-house marketing boom, Edelman’s push to rival advertising agency, and YouTube’s pitch for audio ads.
- Tanya Dua looked at the firms behind the increase of internal marketing– a pattern that has actually grown throughout the pandemic.
- Consultancies and companies have helped online marketers make the shift and handle hiring, creating content, media buying, and measurement.
- The list includes independent firms like Brunner and larger companies like WPP-owned Essence.
PR giant Edelman shares its playbook for taking on advertisement agencies, with a 600- individual marketing group and client wins like Ikea and Asics
- Sean Czarnecki reports that PR giant Edelman is pressing to take on advertisement firms in imaginative work with hires from Leo Burnett and McCann.
YouTube is pushing advertisers toward a brand-new audio system, and it shows how essential music is to driving growth on the platform
- Hugh Langley talked with Lyor Cohen, YouTube’s head of music, about its brand-new pitch for audio ads.
- More than 2 billion people are playing video on YouTube each month, demonstrating how huge music is becoming to YouTube.
- YouTube’s audio advertisements reveal a still image because 85%of music consumption on its platform occurs in the foreground.
More stories we’re reading:
- A YouTube star breaks down just how much money he invests in videos with expensive stunts like filling a swimming pool with liquid nitrogen or developing a massive trampoline tower(Business Insider)
- Amazon is aggressively underpricing grocery rivals like Walmart and Target amidst the pandemic, in a bid to catch the substantial shift to online buying(Organization Insider)
- ‘ Individuals just wanted it to fail’: The creator of Quibi’s ‘Dummy’ opens about the streamer’s collapse and the show’s future(Business Expert)
- Facebook simply released a new app called E.gg where users can produce ‘customized areas’ that look like Tumblr pages(Service Expert)
- Twitter taps ‘BBC Papa’ for an advertisement featuring an eruption of interruptions(The Drum)
- Businesses with a give-back mission caught in Facebook ad ban(New York City Times)