Even when the surveys are ‘right’ at a nationwide level, they’re incorrect where journalists require them to tell the story.
After yet another ballot miss, is it time to ask: what’s their point? Have they simply end up being a journalistic bulk-weight, filling up area, drawing attention, using up time?
Sure. They retain their value as emotional insurance coverage in an age of unpredictability. Better than a psychiatrist, actually. Over the previous year, they’ve relieved the world that everything would be OKAY, that as Joe Biden says consistently, “America is much better than this”.
They resemble modern-day morality plays, bulking out the media item with convenience readers yearn for. No surprise media outlets here and around the globe are keen to put their brands on them and pay the expense.
About the Author
Christopher Warren is an Australian journalist and writer. He was federal secretary of the Media, Entertainment & Arts Alliance up until April 2015, and is a previous president of the International Federation of Journalists.